Social listening & UGC at brand scale
Led frontend for 1.5+ years on an AI social-listening platform used by major brands — fast, intuitive interfaces over massive datasets.
Context
Archive is an AI-powered social-listening and user-generated-content platform used by major brands. I led frontend for over a year and a half.
Problem
Brands drown in user-generated content. The product had to stay fast and intuitive while handling massive, real-time datasets.
Approach
Led the frontend architecture and a framework + design-system migration, optimized data-heavy dashboards (virtualization, render performance), wrote the team's engineering guidelines, and shaped the roadmap directly from client calls and product analysis.
Outcome
Noticeably faster dashboards, a migrated design system that lifted consistency and velocity, and engineering practices that scaled with the team.
- Led frontend for 1.5+ years
- Design-system migration → consistency + velocity
- Optimized data-heavy dashboards at scale
- Shaped roadmap from real client calls